IIM K conducts seminar on Discount Usability Testing: Quick and efficient techniques for website evaluation

Start Date:2012-07-10
End Date:2012-07-12
Event Type:IT seminar

This program is aimed for

  • Senior level managers/entrepreneurs who would like to develop insights on user-centricity of websites and applications enabling them to make leadership decisions on website design
  • Junior/middle level executives who are responsible for monitoring the success of organizational websites and recommend changes
  • Website developers who would like to understand the users perspectives of the websites designed
  • Executives in organizations that provide e-governance, e-health, Digital Library services will also find use of this program.
Event Details:

Programme Fee

Residential - Rs.37500 + Service Tax 12.36%

Non Residential - Rs.30000 + Service Tax 12.36%


Programme Director

Prof. Anindita Paul


The objective of the program is-

To provide insights to the importance of usability studies of websites and applications for organizations.

  • To help organizations conduct their own discount usability studies of the websites.
  • To provide a hands on experience with usability tools and methods.
  • Learning Outcomes


Participants will be able to:

  • Acknowledge importance of user studies in the design process of websites
  • Learn the basics of usability studies on websites
  • Learn about discounted usability methods
  • Prepare protocol for usability testing of a website
  • Learn to design usability study of a website
  • Employ usability tools for conducting usability studies
  • Conduct a full fledged usability study


This program will cover the following:

  • The basic tenets of usability
  • Concepts, guidelines and theories of usability
  • Usability Methods
  • Usability Tools
  • Techniques to understand the target user of websites
  • Essentials of conducting a usability study
  • Data Collection in usability studies
  • Data Analysis
  • Reporting the usability findings
  • Planning and conducting a live usability study


Contact Information

Indian Institute of Management Kozhikode,
IIMK Campus P. O.,
Kozhikode 673 570, Kerala , India
Phone: +91-495-2809208, Mobile: 9447100539
Fax : +91-495-2809370, 2803010 and 2803011
Email: mdp@iimk.ac.in


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