MARKET INTELLIGENCE AND Selling To Major Accounts in IT sector - IIM Kozhikode

Start Date:2013-02-15
End Date:2013-02-17
Event Type:Management Development Programme

Executives in the IT Industry who are of the following ranks; Project Managers aspiring to be Sales Professionals, Business Development Managers, Business Relationship Managers, Business Managers  

Event Details:

This programme will provide a framework for understanding several nuances of selling to major accounts in the Information Technology domain. The programme would broadly cover the following four aspects in major account selling;

Understanding the nature of IT business
Value of Intelligence
Strategizing the major account planning
Key issues in selling to major accounts
Managing the Major Account Team for productivity and value creation

Programme Fee
Non Residential - 28500 + Service Tax 10.3%