Marketing Communications: Maximizing Gains from New Opportunities - IIM Calcutta
The programme is designed for managers in Marketing and Marketing Communications functions of organizations, who are both responsible for and users of marketing communications of brands they work on. This would also be useful for entrepreneurs who need to understand how to get the best out of their marketing communications spends.
- The theoretical underpinnings of marketing communications
- The Big Idea
- Traditional methods in marketing communications
- New opportunities in marketing communications
- Maximizing effectiveness in the new order
Fees: Rs. 20000.00/- (Service Tax is applicable on the mentioned fees)