Marketing Communications: Maximizing Gains from New Opportunities - IIM Calcutta

Start Date:2013-01-18
End Date:2013-01-19
Event Type:Management Development Programmes

The programme is designed for managers in Marketing and Marketing Communications functions of organizations, who are both responsible for and users of marketing communications of brands they work on. This would also be useful for entrepreneurs who need to understand how to get the best out of their marketing communications spends.


Event Details:
Over the last decade, Marketing Communications has seen a marked departure from what was the steady state for a good part of the last century. New technology and increasingly newer platforms provide more options to marketers today, and have redefined the various methods and processes in practice. With the emergence of social media, and revival of older media like radio and print, the two-way flow of information depicted in textbook models has today become a reality. New opportunities have brought newer challenges of measurement and effectiveness of spends, and the need for marketing personnel to be dynamic and the continuous learning has been underscored. This programme is being offered in this context.
The programme will focus on the following issues:
  • The theoretical underpinnings of marketing communications
  • The Big Idea
  • Traditional methods in marketing communications
  • New opportunities in marketing communications
  • Maximizing effectiveness in the new order 

 Fees:  Rs. 20000.00/- (Service Tax is applicable on the mentioned fees)