MDP on 'Innovation in Business Models and Strategies for High Profit Businesses' at IIM Bangalore

Start Date:2012-07-30
End Date:2012-08-01
Event Type:Marketing Seminar

Vice Presidents of Business Units, CEOs of SMEs, General Managers and Senior Managers handling P&L responsibilities

Event Details:

Programme director: Dr S Raghunath & Mr Anand Talwai

Programme Charges
Residential: Rs. 60,000/-
Non-residential: Rs. 58,500/-

Early Bird cuto? date: 18 June, 2012
Residential: Rs. 57,000/-
Non-residential: Rs. 55,575/



  • To help the participants to understand new enablers like technology, innovation, entrepreneurial energy etc to grow and identify new market Space and profit pools for the organization / P&L divisions they manage
  • To be better prepared to execute growing responsibilities at senior leadership levels
  • To enable
  1. Immediate application of concepts and tools for creating new revenue and profit streams
  2. Formulate new go to market strategies using
  3. the critical enablers (technology, innovation, entrepreneurial behaviour etc)
  4. Develop new products and services de novo
  5. which are e- enabled (grounds up or start up businesses; not retrofits)
  6. Increase in the sense of ownership of the business
  7. Accelerated movement to leadership positions



  • Changes in external business environment coupled with availability of technology based enablers;
  • impact on current business models and profits
  • Exploiting the emerging conditions and opportunities for protecting existing revenue streams
  • Adding new revenue streams and profit pools which will become core of the growing business over a period of time
  • Changes in go to market strategies that can be utilized for new revenue streams
  1. Increasing revenue and reducing cost in current business 
  2. Using entrepreneurial energy to look at new business lines, expanding into adjacent areas, new goes, new go to market strategies
  3. Impact of technology platforms on the business
  4. Leveraging innovation in products and services and business models
  5. Unlocking potential talent in interdisciplinary areas
  6. Utilizing capabilities of trusted partners


Contact Information:

The Administrative O?cer (EEP)
Indian Institute of Management Bangalore
Bannerghatta Road, Bangalore - 560 076
Phone: +91 - 80 - 2699 3264 / 3475 / 3742
Fax: +91 - 80 - 2658 4004 / 4050




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