Seminar on Effective Marketing Strategies for Healthcare Services at IIM Indore

Start Date:2012-07-09
End Date:2012-07-11
Event Type:Marketing Seminar

The chief medical officers, CEOs/COOs or other senior administrators of corporate tertiary care hospitals, doctors, nursing superintendents and matrons and any other senior or middle level officers involved in hospital management.

Event Details:

Programme Coordinator (s): Prof. Srabanti Mukherjee & Prof. Jayasimha K.R.

Fee : Rs. 30,000 (Residential)
Service Tax, as applicable, will be additional


Objectives :
This course will focus on understanding and utilizing the huge potential in the Indian Health care market. The key focuses of the programme are to:

  • To sensitize the participants with the challenges and opportunities in the healthcare market
  • To inculcate a deep understanding of the operational issues related to healthcare services
  • To provide an understanding of dimensions of the service quality and customer relationship management in terms of healthcare
  • To analyze the aspects of health economics
  • To analyze the innovative marketing strategies for health care services
  • To analyze the effectives strategies and innovations in terms of medical tourism


Content :

  • Opportunities and growth strategies
  • Health Economics
  • Service Operations Management
  • Managing professional service providers
  • Effective procurement strategies
  • Service Quality Management and management of expectations
  • Managing customer relationships and service recovery
  • Innovative healthcare delivery systems
  • Designing effective marketing mix for household and corporate segments
  • Strategies to cater emerging markets
  • Harnessing the opportunities of medical tourism


Enquiry and Registrations :
Management Development Programmes (MDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453 331, Madhya Pradesh, INDIA
Tel.:+91-731-2439750, 2439752, 2439753, 2439754
Fax:+91-731-2439751, 2439800

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