Strategic Analysis for competitive advantage MDP at IIM Lucknow Noida campus

Start Date:2012-06-04
End Date:2012-06-08
Event Type:Strategy Seminar

 The course is designed for middle or senior level executives who are currently responsible (or, likely to assume responsibility) for the competitive strategy of a strategic business unit.

Event Details:

Programme Director(s): Professor Ashutosh Kumar Sinhai and Professor Arun K. Tripathy


With the accelerating pace of competition and innovation in the post liberalization era, strategic decision making is crucial for a success of an organization. This requires a deep understanding of the changing environmental context in which the company finds itself, and the resources and capabilities that the company possesses, or needs to develop.


The programme seeks to familiarize the executives in the use of important analytical tools and techniques of strategic management to aid strategy formulation in different contexts. This would help them to undertake effective strategies to gain and build sustainable competitive advantage for their organizations.


The programme shall focus on important analytical and behavioral aspects of strategic management at the level of strategic business unit (SBU) within the company. Case method pedagogy will be used to focus on the following themes of strategy:

  • The role of strategic analysis in decision making
  • Developing a strategic roadmap
  • Analyzing firm resources and competence for competitive advantage
  • Business environment analysis
  • Financial analysis for strategic management
  • Business level strategies for sustained competitive advantage
  • Analysis of business and functional level alignment
  • Competitive positioning



The programme fee is Rs.40,000/- per participant (residential). The fee includes boarding and lodging in our Executive Enclave, tuition, course material and use of the Institute's Computer Centre, Library and other infrastructural facilities.


The fee is payable in advance either by demand draft drawn in favor of Indian Institute of Management Lucknow and payable at Lucknow or by Bank Wire Transfer (ECS) to A/c No. 07231450000294 of IIM Lucknow with HDFC Bank, A R Centre, Dr. B N Verma Road, Opp. Gulmohar Hotel, Aminabad, Lucknow 226018 (IFSC code HDFC0000723).


In case of ECS, the remitter may inform us at: his/ her name, name of participant, name and dates of programme against which the payment has been made, etc.


Contact information:
Programme Manager
Prabandh Nagar, Off Sitapur Road
Lucknow-226 013
E-mail :; or



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