IIM Bangalore

Data Mining for Effective CRM
Programme Directors: Prof. Vishnuprasad Nagadevara & Prof. S. Jagadish
January 27-29, 2005

Objective: The objectives of the programme are: -

1. Identify different data mining techniques that can be deployed for effective CRM.

2. Demonstrate the application of data mining techniques to different business scenarios through real life cases.

3. Demonstrate some of the popular computer packages for data mining: eg: IBM’s Intelligent Miner, Clementine from SPSS.

4. High light the practical issues in implementing data mining techniques.

For: This programme is designed to benefit all mid to senior level executives who are actively involved in customer relationship management in their organizations. This includes those who deal with data analysis for formulating strategies for CRM. Executives who are interested in the data mining tools and techniques as well as software applications will find this programme very useful.

Programme Contents

1. Customer Relationship Management, Customer Lifetime Value and Data Mining

2. Profiling the customers: Techniques of clustering and Classification Trees

3. Gaining insights into customers: Discriminant analysis and Factor Analysis

4. Applications in Retailing: Market Basket Analysis and Associations

5. Recent advances in Data Mining: Genetic Algorithms and Neural Networks

6. Lift curves and application of Logistic Regression

7. Data Quality and Data Cleaning: Pre-processing of Data

8. Privacy Issues in Data Mining and Customer Relationship Management

9. Experience Sharing: Implementation Issues

10. Data Mining Software - Intelligent Miner (IBM); Clementine (SPSS)

Fees:
Residential: Rs 22,000/-
Non-Residential: Rs. 18,500/-
Foreign participant: USD 800/-

Mail your queries to
Prof. Vishnuprasad Nagadevara : nagadev@iimb.ernet.in
Prof. S. Jagadish : jagdish@iimb.ernet.in

For details, contact: -
Chief Programmes Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore - 560 076.
Phone: 080 - 26582450 Extn. 3203 / 26993203
Fax: 080 - 26584004 / 26584050
E-mail: edp@iimb.ernet.in
Website: http://www.iimb.ernet.in/
Refer: CoolAvenues' MDP Alert

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