ISB Hyderabad

Business of Fashion: Strategic Brand Management
Faculty: Jeffrey S. Buchman, The Fashion Institute of Technology, New York
August 16-19, 2005 at ISB Campus
Fee: INR 90,000 or US $ Equivalent

Overview: The purpose of the programme is to provide a comprehensive treatment of the subject of brands, brand equity, and strategic brand management in the global fashion industry. Strategic brand management involves the design and implementation of marketing and communications programs and activities to build, measure, and manage brand equity. An important goal is to provide managers and executives in the fashion industry with concepts and techniques to improve the long- term profitability of brand strategies.

Who should attend: Senior executives in the fashion industry concerned with the long-term prosperity of their brand franchises and product or service portfolios. Garment manufacturers, designers, retailers and exporters interested in developing their own brands. Managers concerned with the effects of their day-to-day marketing decisions on brand performance, Marketers interested in new ideas with implications for marketing strategies and tactics.

Apply online at www.isb.edu/execed

You will need to complete and return the application form to the Manager, Marketing Services. Please include the cheque/ draft toward the programme fee along with your application. You can download an application form in PDF format or request to get a brochure.

For more information, contact:
Marketing Services,
Centre for Executive Education, Indian School of Businss,
ISB campus, Gachibowli, Hyderabad - 500 019.
Email: execed@isb.edu
Call: +91 40 2300 7041/42
Check: http://www.isb.edu/execed
Refer: CoolAvenues.com MDP Alert

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