To become aware of IP issues and how they apply to e-business

To gain a comprehensive understanding of Internet taxation

To learn about the implications of privacy on the operation of an online business

To understand why spam is a problem and how it can be limited

For:

Executives from top and middle level management

Legal experts, Tax Consultants and IT Professionals

Government Officials

Contents: In the arena of Intellectual Property (IP) protection, many interesting legal issues, such as business method patents, domain names and trademarks, and Digital Millennium Copyright Act 1998, arise. The taxation of e-commerce is another problematic issue. The privacy of customer information is the right to be left alone. Permission marketing may allow organizations to meet some of the new demands of e-business while the zero marginal cost in sending e-mails encourages marketers to generate spams.

For details, contact: -
The Executive Assistant - CMDP,
Indian Institute of Management,
Diamond Harbour Road, Joka,
Kolkata - 700104
Phone: 033-24678300 / 9189
Fax: 033-24677851 / 8307
E-mail: mgrmdp@iimcal.ac.in
Refer: CoolAvenues.com MDP Alert

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