Explore the changing value as sought by customers at the retail point

Understand the challenges faced in delivering the required values

Expose participants to the key approaches to managing retailing

Learn from some of the best practices

The perspectives would be from both the brand owners (in terms of managing retailing) and the retail businessperson (in terms of managing the retail business).

For:

Senior Managers in Sales and Distribution at Marketing Companies

Regional/Branch Heads of Marketing Companies

Brand Managers

Senior Managers in Retail Companies

Contents:Some of the main aspects included in the programme are as follows: -

Understanding the Retail Business

Developing Competitive Strategies

Retail Positioning

Managing Efficient Consumer Response at the Outlet
      * Category Management
      * Retail Promotion
      * Supply chain Management

Effective Marketing Decisions Using POS data

Delivering Experience at the Final Frontier

Using Infotech for Enhancing Efficiencies in Retailing

Managing CRM programmes

Mail your queries to
Prof. Piyush K. Sinha : pksinha@iimahd.ernet.in

For further information, please contact: -
Manager (MDA),
Indian Institute of Management,
Vastrapur, Ahmedabad - 380 015.
Phone: +91-79-26324071-6 (MDP)
Fax: +91-79-26300352 (MDP) / 26306896 (General)
E-mail: mdp@iimahd.ernet.in
Website: http://www.iimahd.ernet.in/
Refer: CoolAvenues.com MDP Alert

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