Develop a good understanding of the concepts and frameworks of B2B market management.

Develop critical analysis and problem-solving abilities with respect to business market management.

Gain a first-hand understanding of working relationships within and between firms in business markets.

For: The program is meant for middle and senior level managers from different functions such as sales, marketing, new product development, service, customer support, commercial, manufacturing and finance, of organizations that operate in business-to-business markets. Participants with five or more years of experience will stand to gain significantly from the program. These include a large variety of manufacturing firms, organizations providing various types of services to other organizations and software companies, among others.

Contents: The structure of the program follows three major modules viz. understanding, creating and delivering value. Each in turn is divided into three sub-modules. The program will cover each of these nine sub-modules in reasonable detail.

Understanding Value: Market sensing, understanding firms as customers, and crafting market strategy.
Creating Value: Managing market offerings, new offerings realization and business channel management.
Delivering Value: Gaining customers, sustaining reseller partnerships and strengthening customer relationships.

Fees:
Residential : Rs. 46,000/-
Non-Residential : Rs. 34,000/-

Mail your queries to
Prof. D. V. R. Seshadri : dvrs@iimb.ernet.in

For details, contact: -
The Chief Programmes Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore - 560076
Phone: 080-26993742 / 3264 / 3475
Fax: 080-26584004 / 26584050
E-mail: edp@iimb.ernet.in
Website : http://www.iimb.ernet.in/
Refer: CoolAvenues.com MDP Alert

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