To understand the overview of the (context and culture)

To create awareness on the linkages between marketing mix elements and behavioural aspects of consumer behavior with cases of successful global brands

To enable managers in marketing to draw out learning from global branding practices, so that they can be adapted and applied to the Indian context.

For: Brand /Product managers or managers engaged in product policy/implementation aspects of branding in FMCG (fast moving consumer goods) or consumer durable industries.

Contents:

Understanding the Indian context (context, culture and decision making of consumers)

Case studies of successful global brands and how they provide a conceptual direction to marketing strategies for the Indian context

Fees:
Residential : Rs. 21,000/-
Non-Residential : Rs. 15,000/-

Mail your queries to
Prof. S. Ramesh Kumar : rkumar@iimb.ernet.in

For details, contact: -
The Chief Programmes Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore - 560076
Phone: 080-26993742 / 3264 / 3475
Fax: 080-26584004 / 26584050
E-mail: edp@iimb.ernet.in
Website : http://www.iimb.ernet.in/
Refer: CoolAvenues.com MDP Alert

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