Sales managers/Marketing who have 5-10 years of experience and who do not have conceptual exposure to marketing.

Managers in other functional areas who would like to have an overview of marketing concepts and who may be involved in policy making aspects.

Contents:

The program content is divided into three blocks (the tripodal approach)

The first block would deal with creating value and segmenting, targeting and positioning techniques

The second block would deal with management of product-lines and brands

And would provide an overview relating to the linkages between various factors involved in product management/brand management

The third part would deal with the basics of and customer relationship management

Fees:
Residential: Rs. 21,000/-
Non Residential: Rs. 15,000/-