To outline the context of Marketing Strategy in the overall purview of Marketing Management

To illustrate both decision making situations as well as conceptual tools to the process of marketing strategy

To enhance the ability of the participants to the process of marketing strategy formulation

For: Marketing managers involved in strategic decision making for marketing in multinationals, medium and large sized Indian firms.

Contents:

Strategic Market Analysis: Examine the external market environment and the fit or adaptations required by the firm to cater to market needs

Developing Marketing Strategies: Addresses the issue of obtaining sustainable marketing competitive advantages and issues in marketing organization

Analytical Aspects to Competitive Marketing Strategy: Examine competition and other analytical concepts that lend insights to improve the ability to the process of marketing strategy formulation

Fees:
Residential: Rs. 30,000/-
Non-Residential: Rs. 22,000/-

Chief Programmes Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road, Bangalore - 560076.
Phone: 080-26993742 / 3264 / 3475
Fax: 080-26584004 / 26584050
E-mail: edp@iimb.ernet.in
Website: http://www.iimb.ernet.in/
Refer: CoolAvenues' MDP Alert

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