MBA Alumni | MBA Students | MBA Aspirants | MBA Forums
--- Home ---

CoolAvenues.com

answers queries
related to
GMAT

to Companies
 

Home     |     Job Zone      |     Knowledge Zone      |     Seminars     |     Placement Report      |     Admission Alert       |     Café     |     Search

Marketing Seminar | Marketing of Destinations | IIM Calcutta

Seminar & MDP Details
 Home

 Seminars Home

 MDP Calendar

 General Management
 Seminars

 HR Seminars

 Finance Seminars

 Marketing Seminars

 IT Seminars

 Operations Seminars

 Conferences

 MBA Forums
 Search
 Join e-Communities
 Be a CoolAssociate
 Give Suggestions

 Company Search
 
 
Subscribe:
Seminar & MDP Alert
   To keep yourself updated with the latest Seminars & MDP happenings in the country, join Knowledge Seminar& MDP mailing lists.


Latest Discussion on CoolAvenues Forums



IIM Calcutta

Marketing of Destinations
Program Director: Prof. Anjan Raichaudhuri
January 21-24, 2008
At IIMC Campus, Joka
Fees: INR 20,000/-

Objectives: The Programme will familiarize participants with concepts and practices of Destination marketing and it will help candidates to adopt a strategic, holistic and innovative approach to the marketing of destinations.

For: This Programme is specially designed for middle and senior level officials engaged in promoting investments in the region including members of state industrial development corporations, departments of planning, industry, tourism and IT.

Contents:

  • Marketing Destinations - Issues & Challenges

  • Framework for strategic destination marketing

  • Analyzing and interpreting the macro, market and competitive environments

  • Doing a destination attractions and resources analysis

  • Repositioning and enhancing destinations

  • Destination branding and competitive positioning

  • Developing and implementing integrated marketing and communication strategies

  • Facilitating destination partnerships

  • Managing information and marketing research

    Mail your queries to
    Prof. Anjan Raichaudhuri : anjan@iimcal.ac.in


    For details, contact: -
    The Executive Assistant - CMDP,
    Indian Institute of Management,
    Diamond Harbour Road, Joka,
    Kolkata - 700104
    Phone: 033-24679189/ 8300 (6 lines) Extn. 134
    Fax: 033-24677851 / 24678307
    E-mail: mgrmdp@iimcal.ac.in
    Refer: CoolAvenues.com MDP Alert


    Click here to post your views/ comments/ experience on this program...


    Send this MDP to Friend



    • Send this Email this Article

     


    Home      |  Job Zone | Knowledge Zone | Seminar & MDP |  Placement Report |  Café | Bazaar | Forums

    Advertise with Us  |  CoolAvenues Services  |  Copyright  |  Privacy Statement  |  Cool Feedback  |  Contact Us

    Site managed by Zebra Networks
    © CoolAvenues logo & design template are exclusive copyright of Zebra Networks 2004-2008
    © All copyrights with Zebra Networks. Part or full of the contents can not be published, copied or reproduced
    in any form without the prior written exclusive permission of Zebra Networks.
    Other trademarks and copyrights belong to their respective owners.