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IT | How to Create & Manage a Successful E-Business in India in the 21st Century | IIM-Calcutta

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IIM Calcutta

How to Create & Manage a Successful E-Business in
India in the 21st Century

Program Directors: Prof. Debashis Saha & Prof. Parthasarathi Dasgupta
January 12-13, 2008
At IIMC Campus, Joka
Fee: INR 10,000/-

Contents: Electronic Business (or E-Business), in the simple sense is related to doing business on the Web. However, in reality, it includes several activities, such as businesses trading with other businesses, consumers
trading with other consumers and businesses, and processes used therein to support the buying, selling, hiring, planning, and other activities. The terms "electronic commerce" and "electronic business" are often used interchangeably. The programme will highlight: -

  • Internet Economy in 21st Century India

  • Constructing an E-Business
          * Business and Revenue Models: B2B and B2C, EDI
          * E-Marketplaces and Internet auctions

  • Managing an E-Business
          * On-Line Monetary Transactions
          * Security and Legal Issues
          * Internet Marketing and Web Mining

  • E-Business Technology

  • Mobile Business

    For:

  • Executives from top and middle management

  • Managers responsible for E-transforming Brick-and-Mortar business

  • E-Business Entrepreneurs

    Mail your queries to
    Prof. Debashis Saha : ds@iimcal.ac.in


    For details, contact: -
    The Executive Assistant - CMDP,
    Indian Institute of Management,
    Diamond Harbour Road, Joka,
    Kolkata - 700104
    Phone: 033-24679189/ 8300 (6 lines) Extn. 134
    Fax: 033-24677851 / 24678307
    E-mail: mgrmdp@iimcal.ac.in
    Refer: CoolAvenues.com MDP Alert


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