What are the recent trends and competencies required for changed market scenario in 21st century

How consumer experiences and customer relationships are managed for brand building

How non-traditional communications using PR, viral, SMS and blogs can be planned

What are the brand building tools for BOP and rural markets and how can they be managed as traditional market focus shifts

For: Junior-middle level executives in brand management system in organizations serving consumer markets. Executives in planning functions of advertising/ communication agencies would also benefit.

Contents:

Trends in Brand building in 21st century

Managing PR and buzz marketing

Use of Viral, Blog and online communications for brand building

Consumer experience and relationship management

Brand building approaches for rural and BOP markets

Mail your queries to
Prof. Keyoor Purani : kpurani@iimk.ac.in

For any additional information/enquiry, write to: -
The MDP Office,
Indian Institute of Management Kozhikode,
Kunnamangalam P. O.,
Kozhikode - 673 571, Kerala, India.
Phone: PH : +91-495-2803001
Fax: +91-495-2803010-11
E-mail: mdp@iimk.ac.in
Refer: CoolAvenues' MDP Alert

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