IIM Kozhikode

Rural Marketing
Program Directors: Dr. Sanal Kumar Velayudhan & Prof. G. Sridhar
December 13-15, 2007
At IIM Kozhikode
Fee: Residential - Rs. 15,000/- & Non-Residential - Rs. 12,000/-

Objectives: This programme will identify issues in marketing rural India and help participants with a better understanding on the contours of rural marketing environment and develop capabilities to successfully operate in this market.

For: This programme will benefit companies which propose to enter Indian Rural Market with their products and services and those who have 2-5 years experience in this market. Organizations proposing to research rural markets will also find this useful.

Contents: The programme will cover aspects of rural marketing environment and likely trends in these, rural consumers and their behavioral manifestations, rural marketing research, rural product launch, assessing rural market potential for specific products, rural promotion and advertising, approaches to segmenting rural markets, strategies for reaching out to rural areas and conceptual underpinnings to understand 'village psyche' better.

Mail your queries to
Dr. Sanal Kumar Velayudhan : sanal@iimk.ac.in
Prof. G. Sridhar : drgsridhar@iimk.ac.in

For any additional information/enquiry, write to: -
The MDP Office,
Indian Institute of Management Kozhikode,
Kunnamangalam P. O.,
Kozhikode - 673571, Kerala, India.
Phone: +91-495-2803001
Fax: +91-495-2803010-11
E-mail: mdp@iimk.ac.in
Refer: CoolAvenues' MDP Alert

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