How to create customer focus throughout the firm?

How to define and nurture the distinctive competence?

How to offer a superior customer value?

Why and how to identify an organisation’s distinctive capabilities?

How to manage ‘value migration’?

Who are the competitors and how to analyse the competition?

What are the different strategic marketing decisions?

What is the emerging importance of relationships as strategy?

For:

All senior executives / managers in charge of sales or marketing functions

Newly appointed SBU heads

Managers without any formal qualification in Marketing Management

Contents:

Market analysis and market driven strategy

Markets and competitive space

Strategic Market segmentation

Market Targeting and strategic positioning

Marketing-mix strategies

Growth strategies: product market expansion

Managing Strategic relationships

Value-chain strategy

Mail your queries to
Prof. Prafulla Agnihotri : Prafulla@iimcal.ac.in

For details, contact: -
The Executive Assistant, CMDP,
Management Development Centre,
Indian Institute of Management,
Diamond Harbour Road, Joka,
Kolkata - 700104
Phone: 033-24678300-06 / 9189
Fax: 033-24678062
E-mail: mgrmdp@iimcal.ac.in
Refer: CoolAvenues.com MDP Alert

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