The understanding of Brand Management function in the new context

The skills in Building and Managing Brands over time

Synthesizing a framework for a Branding Strategy

For: Middle and Senior level Marketing executives from both Public and Private sector Organizations. Typical designations would be Product / Brand Managers, Marketing Managers, Business Development Manager, Sales Manager, Public Relation and Corporate Communication Managers.

Contents:

Understanding Brands and Brand Equity

Building, Managing and Measuring Brand Equity

Managing Marketing Communications to Build Strong Brands

Managing Brand Portfolio

Brand Extension as a new product introduction strategy

Managing Corporate Brands

Branding and the web

Mail your queries to
Prof. Ashish Sadh : ashish@iimidr.ac.in

For any additional information/enquiry, write to: -
Programmes Officer - MDP,
Indian Institute of Management Indore,
Pigdamber, Rau,
Indore - 453331.
Phone: +91-731-2399101-9, 5058367-72, 2399110 (D)
Fax: +91-731-2399115
E-mail: mdp@iimidr.ac.in
Website: www.iimidr.ac.in
Refer: CoolAvenues' MDP Alert

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