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Marketing Seminar | International Marketing: Winning Customers & Markets Internationally | IIM Indore

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IIM Indore

International Marketing: Winning Customers & Markets Internationally
Program Director: Prof. Prashant Salwan
February 12-14, 2008
At IIM Indore
Fee: INR 12,000/-

Objectives: Managing in today's complex international market?ing environment not only requires an understand?ing of the global marketplace, but the ability to think and act ahead of the competition. The shifting global consumer market, the fast-paced world of e-commerce, business-to-business, and strategic supply chain networks are key examples of the complexity of the international marketplace.

For: Middle and senior level officers from both private and public sector organizations who are in export market and want further increase their internationalization process. Even those who are planning to enter into international market, this course will be highly beneficial.

Contents:

  • Marketing, Environmental Evaluation, and International Market Research

  • International Marketing Strategies (Product, Place, Price, Promotion)

  • Business-to-Business Marketing, Logistics, and Supply Chain Management in International Workplace

  • Developing New Products and Services

  • E-commerce, E-marketing, and Web? based Marketing Technologies

  • Advertising, Public Relations, and Promotional Strategy

  • International Marketing Tactics and Strategy Simulation

  • Regional Trade Blocks and Economic Integration

    Mail your queries to
    Prof. Prashant Salwan : psalwan@iimidr.ac.in


    For any additional information/enquiry, write to: -
    Programmes Officer-MDP,
    Indian Institute of Management Indore,
    Pigdamber, Rau,
    Indore - 453331.
    Phone: +91-731-2399101-9, 5058367-72, 2399110 (D)
    Fax: +91-731-2399115
    E-mail: mdp@iimidr.ac.in
    Website: www.iimidr.ac.in
    Refer: CoolAvenues' MDP Alert


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