The programme will be useful for marketing, sales, or brand managers of FMCG, methodologies

For faculty members who want to learn the use of multivariate techniques and SPSS software for their professional advancement.

Contents:

Elements of good research design

Time Series Forecasting

Samling Methods

Data Analysis and Action Planning

Multivariate Techniques

Conjoint Analysis for Product Design

Discriminant Analysis for Credit Rating / Selection of Sales Force

Multidimensional Scaling for Positioning Your Product / Service

Factor Analysis for Understanding Consumer's Purchase Criteria

Cluster Analysis for Segmenting Customers

Hands-on training in using SPSS software for Typical M. R. Applications

Mail your queries to
Prof. G. Chaudhuri : chaudhuri@iimk.ac.in

For any additional information/enquiry, write to: -
The MDP Office,
Indian Institute of Management Kozhikode,
Kunnamangalam P. O.,
Kozhikode - 673571, Kerala, India.
Phone: +91-495-2803001
Fax: +91-495-2803010-11
E-mail: mdp@iimk.ac.in
Refer: CoolAvenues' MDP Alert

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