Time the firm's entry into new markets & exit from the existing markets served

Respond effectively to inevitable maturation and commoditization of markets in the face of increasing competition

Utilized rapid product development, market segmentation, value based pricing strategies, and innovative product line management

Build & manage a portfolio of profitable customer relationships

Develop customer management strategies including key account management and loyalty programmes, and monitor & grow a critical base of long-term customers

For: This programme is meant for all those middle & senior level executives who are working to drive profitability and growth for their firm or business. It is ideal for those who are either involved in, or have responsibility for marketing processes and operations. As the faculty provides timely insights on contemporary issues in business, it would also be a perfect "refresher" for those who got formally trained previously in marketing.

Contents: The intent of "Strategic Market Planning for Profitability and Growth" is to create unique value for you and your organization with a particular focus on most current concepts, tools, techniques, and approaches to: -

State-of-the-art Customer-Company-Competitor analyses

Generic Marketing Strategies

New Offering realization

Creating Brand Equity

Integrated Marketing Communications

Strategic Market Planning and Implementation

For further details, please contact: -
Program Manager,
Indian Institute of Management, Lucknow,
Prabandh Nagar, Off Sitapur Road,
Lucknow - 226013.
Phone: (0522) 2736282 / 2736284 / 2736285
Fax: (0522) 2734025 / 26
E-mail: mdp@iiml.ac.in / mdpoffice@iiml.ac.in / iimlmdp@gmail.com
Website: www.iiml.ac.in
Refer: CoolAvenues' MDP Alert

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