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Marketing Seminar | IIMA-ESSEC Global Management Program on Luxury Management | IIM Ahmedabad

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IIM Ahmedabad

IIMA - ESSEC Global Management Program on Luxury Management
Program Director: Prof. Prathap Oburai (IIMA Module)
Phase I: June 16-20, 2008 at ESSEC, France
Phase II: August 8-22, 2008 at IIMA, India
Fees: Euro 8000 (for non-Indian participants) OR INR 4,75,000 (for participants from India only)

Objectives: This program will provide an in-depth training on the luxury market and the exciting opportunities for India in this industry. Studying the business models and best practices of the luxury market, participants will
strengthen their understanding of management competencies in the Luxury Industry. Drawing on the expertise of both schools of higher education, students will expand and share horizons of knowledge in the business context of the Indian and French / European luxury markets. In understanding the nuances of this unique sector and the intangibles that make the industry unique, participants will gain a competitive advantage in these two challenging markets that will allow them transform the ‘emerging market’ of India into an industry leader in luxury goods.

For: Professionals with a minimum of 5-7 years of full-time professional experience are eligible to apply. Suggested profiles include: -

  • Senior Executive (VP, GM)

  • Line-Managers (Brands, Stores, Merchandisers)

  • High Potential Young Managers

  • Experts in Luxury & Fashion Industry operating in Europe/ France and Indian sub-continent

    Experience in the following roles is preferred but not limited to:

  • Commercial (New Business Development) Directors

  • Marketing Directors

  • Strategy Directors

  • Logistics Directors

  • International Controller

  • Export Directors

    Contents:

  • Anthropology of luxury consumption

  • Branding experience

  • Service dimension in luxury brand management

  • Effective loyalty program designing and implementation

  • Competitive strategy & managing multi-brand conglomerate

  • Finance and private equity in luxury industry

  • Understanding markets and consumers

  • Determining potentials of markets - location and formats

  • Managing funds & Costs

  • Enhancing supply chain and information efficiencies

  • Using technology to enchance customer experience and efficiencies

  • Customer value based retailing strategy

  • Pricing for brand building

  • Managing people in the luxury industry

    Mail your queries to
    Prof. Prathap Oburai : prathap@iimahd.ernet.in


    For further information, please contact: -
    Manager (MDA),
    Indian Institute of Management,
    Vastrapur, Ahmedabad - 380015.
    Phone: +91-79-66324072-7
    Fax: +91-79-26300352 (MDP) / 26306896 (General)
    E-mail: mdp@iimahd.ernet.in
    Website: http://www.iimahd.ernet.in/
    Refer: CoolAvenues.com MDP Alert


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