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Marketing Seminar | Strategic Consumer Products Marketing to Rural India | IIM Lucknow

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IIM Lucknow

Strategic Consumer Products Marketing to Rural India
Program Director: Dr. Saji K. B. Nair
June 26-28, 2008
At Mumbai
Fees: Rs. 25,000/- Per Participant (Non-residential)

Objectives: The specific objective of this focused programme is to help participants understand the contours of rural marketing environment and develop essential capabilities to successfully operate in the extremely multifaceted segment of Indian Rural Market.

For: The programme is highly recommended for middle-level executives and senior managers who get involved in strategic decisions linked to consumer products marketing to rural India. The previous offer of this programme was experienced to be extremely beneficial by the participant managers who had been assigned with responsibilities of marketing consumer products in rural India. Some of the prominent Indian firms who have benefited from the previous editions of this focused programme include ITC Limited, Chambal Fertilisers Ltd., Hindustan Latex Ltd., NABARD, Aircel, Godfrey Philips India Ltd., RFCL Ltd., Indiagen Ltd., and Coconut Development Board.

Contents:

  • Conceptual underpinnings to rural marketing environment and the Indian 'village psyche'

  • Rural consumers and their behavioural manifestations

  • Customer analysis as applied to rural consumer products marketing

  • Assessing rural market potential for consumer products

  • State-of-the-art approaches to design and execution of generic rural marketing strategies

  • Rural product launch and pricing strategies

  • Marketing channel strategies for reaching out to rural India

  • Rural marketing communication strategies

  • Strategic marketing plan and its implementation


    For further details, please contact: -
    Program Manager,
    Indian Institute of Management, Lucknow,
    Prabandh Nagar, Off Sitapur Road,
    Lucknow - 226013.
    Phone: (0522) 2734101 - 23 (23 Lines)
    Fax: (0522) 2734025 / 26
    E-mail: mdp@iiml.ac.in / mdpoffice@iiml.ac.in / iimlmdp@gmail.com
    Website: www.iiml.ac.in
    Refer: CoolAvenues' MDP Alert


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