Analyze Market Opportunities

Evaluate and Select Target Segments

Position and Reposition Products and Services

Exploit the Value-Satisfaction-Loyalty-Retention-Profitability Chain

Manage Price-Value Relationship

Improve Marketing Program with Focused Competitive Analysis

Evaluate Market Programs and Analyze Marketing Resource Productivity

For: This program will be of great interest to you if you are a middle level marketing manager, product / brand manager, sales manager or marketing analyst whose principal responsibilities lie in generating demand, revenues, and profits from new and existing products and services. Middle managers from other functional area or a non-marketing background with a supporting role for organization’s marketing activities would also find the program relevant.

Contents:

Environment Scanning for Market Positioning
      * Emerging Challenges for Marketers
      * Exploiting Customer and Market Information
      * Point of Difference Analysis

Nurturing Customer Assets
      * Identifying and analyzing Segments
      * Customer Satisfaction, Loyalty and Retention
      * Customer Oriented Growth Strategies
      * Linking Satisfaction to Profits

Developing Market Based Competitive Strength
      * Differential (Competitive) Advantage Dynamics
      * Analyzing Competitive Markets

Optimization of Marketing Mix Elements
      * Enhancing Customer Orientation
      * Developing Effective Marketing Plans
      * Designing and Managing Distribution Infrastructure

Mail your queries to
Prof. Prashant Mishra : prashant@iimcal.ac.in

For details, contact: -
The Executive Assistant, CMDP,
Indian Institute of Management,
Diamond Harbour Road, Joka,
Kolkata - 700104
Phone: 033-24678300 / 9189
Fax: 033-24677851 / 8307
E-mail: mgrmdp@iimcal.ac.in
Refer: CoolAvenues.com MDP Alert

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