IIM Indore

Customer Relationship Management
Program Director: Prof. Tapan K. Panda
August 11-13, 2008 at IIM Indore
Fee: Rs. 15,000/- Per Participant (Residential)

Objectives: With a background of evolving business in which marketing and information technology are intertwined for more profitable proposition, customer relationship management is contributing towards excellence in business.
The key objectives of this program include a deeper understanding of meaning of customer relationship management, use of information technology for customer identification, retention and enlightenment, understanding of usage of various relationship marketing programs for application in the context of participant’s job and organization.

For: Customer Relationship Executives, Relationship Managers, Key Account Managers, Service Executive and Managers , Customer Relationship Managers, Sales and Marketing Managers in product, service and concept selling organizations, Sales Supervisors and Sales Trainers in different public and private organizations.

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