Middle or entry level professionals with no or limited prior exposure of 'marketing and finance concepts'

Technocrats, IT professionals and Entrepreneurs

Contents:

Marketing Module

Basic concepts in Marketing Management

Segmentation Targeting and Positioning Process

Product and Services Management Issues

Integrated Marketing Communication

Sales and Distribution Issues

Marketing Research and Consumer Behavior

Finance Module

Understanding the Financial Statements

Analysis of Financial Statements

Cash flow analysis

Cost volume and profit analysis

Activity based costing

Corporate CAPEX Decisions

Cost of capital and Capital Structure

Working capital management

Value creation concepts - EVA, MVA

Mail your queries to
Prof. Rajesh K. Aithal : rajeshaithal@iiml.ac.in
Prof. Manoj Kumar : manoj@iiml.ac.in

For further details, please contact: -
Program Manager,
Indian Institute of Management, Lucknow,
Prabandh Nagar, Off Sitapur Road,
Lucknow - 226013.
Phone: (0522) 2736282 / 2736284 / 2736285
Fax: (0522) 2734025 / 26
E-mail: mdp@iiml.ac.in / mdpoffice@iiml.ac.in / iimlmdp@gmail.com
Website: www.iiml.ac.in
Refer: CoolAvenues' MDP Alert

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