To develop an understanding of the role of technology in technology-oriented products / services marketing

To offer useful practice in defining and working out strategic issues linked to the technology-oriented products / services marketing

To cultivate the skills needed to launch and manage a new technology-oriented product / service

To develop insights concerning the skills necessary to be effective as a future technology-oriented product manager

To develop insights into the conditions under which particular structural arrangements and systems are likely to facilitate the emergence and management of technological innovation and internal entrepreneurship

For: The programme is highly recommended for middle / senior level managers of information technology, telecommunication, biotech, electronics, biomedical, pharma, automobile, textile, and aerospace companies who are: -

Responsible for marketing planning

In charge of executing marketing programmes

Tasked with making their organization more efficient

Contents: The intent of this programme is to create unique value for your organization by focusing on the most up to date concepts, tools, techniques, and approaches to: -

Marketing analytics for technology-oriented products / services

Technology forecasting and assessment

Technology acquisition by R&D

Managing the technology transfer process

Managing the new technology-oriented product development process

Managing the Intellectual Property Rights with a focus on India

Generic marketing strategies for technology-oriented products and services

Marketing mix strategies for technology-oriented products and services

Strategic Marketing Plan and its implementation

For further details, please contact: -
Program Manager,
Indian Institute of Management, Lucknow,
Prabandh Nagar, Off Sitapur Road,
Lucknow - 226013.
Phone: (0522) 2736282 / 2736284 / 2736285
Fax: (0522) 2734025 / 26
E-mail: mdp@iiml.ac.in / mdpoffice@iiml.ac.in / iimlmdp@gmail.com
Website: www.iiml.ac.in
Refer: CoolAvenues' MDP Alert

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