To discern concepts and approaches for developing and managing brands and their equities

To develop the perspectives and frameworks needed to manage brands as strategic assets to leverage brand equity for enhancing business performance

For: This program is most suitable for senior-level executives of companies who are custodians of brands, operating in a variety of industries and geographical markets. Those functionaries who have major responsibilities in managing products, product groups and brands will find the program useful. Typical designations will include CEO, Marketing Director, Vice President (Marketing), General Manager (Marketing), Marketing Manager, Category or Group Product Manager, Product Manager and Brand Manager with substantial years of experience.

Contents:

Meaning of Brands

Building Brands and Differentiation Strategy

Brand Rejuvenation

Brand Positioning

Brand Architecture and Managing Brand Portfolio

Leveraging Brands

Building Global Brands

Brand Valuation

Mail your queries to
Prof. Abraham Koshy : koshy@iimahd.ernet.in

For further information, please contact: -
Manager (MDA),
Indian Institute of Management,
Vastrapur,
Ahmedabad - 380015.
Phone: +91-79-26324071-6 (MDP)
Fax: +91-79-26300352 (MDP) / 26306896 (General)
E-mail: mdp@iimahd.ernet.in
Website: http://www.iimahd.ernet.in/
Refer: CoolAvenues.com MDP Alert

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