To expose participants to a selected set of multivariate statistical tools and data mining approaches that would aid in taking key marketing decisions. The key marketing decisions would include market segmentation, product positioning, offer design, and test marketing.

To provide participants an opportunity to gain experience in using latest PC based statistical software in concrete marketing management situations.

To introduce key concepts of Data Mining through workshop sessions and a lab to provide hands-on experience with most popular procedures for data mining in the familiar Excel environment.

For:

Managers in charge of strategic marketing planning, product management, promotion and advertising, and marketing research in companies marketing consumer or industrial products or services.

Accounts executives in advertising agencies.

Professionals in marketing research and data analytics organizations.

Contents:

Marketing Decisions: Choice of Markets, Market Segmentation, Product Positioning, Product/Offer Design, and Test Marketing.

Tools for Analyses: Forecasting Models, Multiple Regression, Discriminant Analysis and Logistic Regression, Factor Analysis, Cluster Analysis, Multi-dimensional Scaling, Conjoint Analysis, Models for Pre-test marketing, Classification and Partitioning, and Data Mining.

Mail your queries to
Prof. A. K. Jain : akjain@iimahd.ernet.in

For further information, please contact: -
Manager (MDA),
Indian Institute of Management,
Vastrapur, Ahmedabad - 380015.
Phone: +91-79-26324071-6 (MDP)
Fax: +91-79-26300352 (MDP) / 26306896 (General)
E-mail: mdp@iimahd.ernet.in
Website: http://www.iimahd.ernet.in/
Refer: CoolAvenues.com MDP Alert

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