Explore the changing value as sought by customers at the retail point

Understand the challenges faced in delivering the required values

Expose participants to the key approaches to managing retailing

Learn from some of the best practices

For:

Senior Managers in Sales and Distribution at Marketing Companies

Regional/Branch Heads of Marketing Companies

Brand Managers

Senior Managers in Retail Companies

Experience in the following roles is preferred but not limited to: -

Commercial (New Business Development) Directors

Marketing Directors

Strategy Directors

Logistics Directors

International Controller

Export Directors

Contents:

Understanding the Indian retail business

Developing competitive strategies in the retail business

Private label and retail positioning

Managing efficient consumer response at the outlet
      * Category management
      * Retail promotion
      * Supply chain management

Effective marketing decisions using POS data

Delivering experience at the final frontier

Using infotech for enhancing efficiencies in retailing

Managing CRM program

Store layout and the French retail distribution system

Merchandising
      * Visual
      * Product / assortment

Travel Retail

Retail Services

Private equity in retail business

Governing the family bus

Commercial (sales) and communication

Mail your queries to
Prof. Piyush K. Sinha : pksinha@iimahd.ernet.in

For further information, please contact: -
Manager (MDA),
Indian Institute of Management,
Vastrapur,
Ahmedabad - 380015.
Phone: +91-79-26324071-6 (MDP)
Fax: +91-79-26300352 (MDP) / 26306896 (General)
E-mail: mdp@iimahd.ernet.in
Website: http://www.iimahd.ernet.in/
Refer: CoolAvenues.com MDP Alert

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