Acquaint participants with the latest developments in the discipline of brand management

Provide a well-rounded perspective of brand management through inputs on consumer branding as well as other domains like technology, service and industrial branding

Develop a brand management plan for a brand. This plan can then be used as a template for developing and operationalizing similar plans in one’s organization

For: Senior executives from the discipline of marketing, sales, advertising, product and brand management. The program aims to enhance the comprehension of brand management among participants who have to deal with brands directly and indirectly.

Contents:

How to understand brand success and achieve it?

How to develop and nurture brand equity?

What is brand’s identity? How to create a deeply embedded brand identity?

How to develop an enduring brand irrespective of the domain, whether it is b2c or b2b or service or technology?

Fees:
Residential: Rs. 45,000/-
Non-Residential: Rs. 36,000/-

Mail your queries to
Prof. Y. L. R. Moorthi : ylrm@iimb.ernet.in

Chief Programmes Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road,
Bangalore - 560076.
Phone: 080-26993742 / 3264 / 3475
Fax: 080-26584004 / 26584050
E-mail: edp@iimb.ernet.in
Website: http://www.iimb.ernet.in/
Refer: CoolAvenues' MDP Alert

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