Acquaint participants with the latest developments in the discipline of marketing communications

Provide critical insights into mass media advertising strategy and media planning

Provide a well-rounded perspective on alternate forms of communication like public relations, sponsorships, word-of-mouth, ambush marketing, Internet advertising and product placements

Develop a marketing communications plan for a brand. This plan can then be used as a template for developing and operationalizing similar plans in one’s organization

For: Senior executives from the discipline of marketing, sales, advertising, communications, product and brand management. The program aims to enhance the understanding of marketing communications among participants who have to deal with it directly and indirectly.

Contents:

How to develop an effective advertising strategy irrespective of the industry - FMCG, durables, lifestyle, services, etc.?

How to develop a media plan?

How to launch a product with public relations?

How to build a brand with sponsorships?

How to effectively place your brand in a movie or television program?

How to leverage the power of Internet advertising?

How to get people to talk about your brand?

How to prevent your competitor from ambushing your sponsorship rights?

Fees:

Residential: Rs. 45,000/-
Non-Residential: Rs. 36,000/-

Mail your queries to
Prof. Seema Gupta : seemag@iimb.ernet.in

The Chief Programme Officer,
Indian Institute of Management Bangalore,
Bannerghatta Road,
Bangalore - 560076.
Phone: 080-26993742 / 3264 / 3475
Fax: 080-26584050 / 26584004
E-mail: edp@iimb.ernet.in
Website: http://www.iimb.ernet.in/
Refer: CoolAvenues' MDP Alert

Click here to post your views/ comments/ experience on this program...