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Marketing Seminar | Strategic Market Planning for Quantum Growth | IIM Bangalore

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IIM Bangalore

Strategic Market Planning for Quantum Growth
Program Director: Prof. Mithileshwar Jha
September 10-12, 2008
IIMB Campus

Objectives:

  • Business is about achieving sustained profitable growth with identity and integrity. Business planning is about being proactive, entrepreneurial and action focused without loosing the big picture. There are opportunities galore for those who actively seek it.

  • This programme is about learning and re-inforcing some principles of planning for ambitious business growth. The programme would help managers develop right attitude and roadmap for seeking growth opportunities for their business in a comprehensive manner

    For: Senior and middle level executives involved in strategic planning and marketing planning. (A team of two persons from the same organization will be preferable.)

    Contents:

  • Defining ambition-visioning

  • Uncovering growth constraints

  • Analysing market opportunities

  • Identifying competitive advantage

  • Managing transformation

  • Reviewing return on market investments

    Fees:
    Residential: Rs. 45,000/-
    Non-Residential: Rs. 36,000/-


    The Chief Programme Officer,
    Indian Institute of Management Bangalore,
    Bannerghatta Road,
    Bangalore - 560076.
    Phone: 080-26993742 / 3264 / 3475
    Fax: 080-26584050 / 26584004
    E-mail: edp@iimb.ernet.in
    Website: http://www.iimb.ernet.in/
    Refer: CoolAvenues' MDP Alert


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