The basic objective of this MDP is to share views about different orientations to Marketing Strategy

The Programme shall deliberate on issues like new trends with respect to consumer and competitive scenario, growing importance of rural market to any marketer in India

It will discuss how proper branding, positioning, pricing etc. strategy are made in this highly competitive environment

The Programme shall also highlight the changing facet of media scene, retail management, growth of modern trade, management of in-bound logistics or Supply Chain Management

The programme shall analyse hosts of successful as well as failure cases of new product launch in India

It will discuss how leading companies manage their products in India and discuss their underlying marketing strategies

Contents:

1. Where are we now?

Environmental Scanning: New Trends with respect to Consumer and Competitive Scenario

New Insights about Consumer and their Behaviour: Consequent Relationship Strategies

Emerging Rural Market in India: Opportunities and Consequent Marketing Adaptation

2. Where do we want to be?

Marketing Strategy Formulation in Specific Context

Innovation & Development Strategies: Analysis of Success & Failure in New Product Launch

3. How will we get there?

Branding as a route to stop Commoditisation

Managing Retail and Modern Trade in India

Changing Media Scene and Consumer Centric Communication Strategies

Inbound Logistics: Effective Supply Chain Management

4. The New Challenges in Marketing in the foreseeable future

Mail your queries to
Prof. Ramanuj Majumdar : ramanuj.majumdar@gmail.com

For details, contact: -
The Executive Assistant-CMDP,
Indian Institute of Management,
Diamond Harbour Road, Joka,
Kolkata - 700104.
Phone: 033-2467-9189 / 8300
Fax: 033-2467-7851 / 2467-8307
E-mail: mgrmdp@iimcal.ac.in
Refer: CoolAvenues.com MDP Alert

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