IIM Calcutta

Product Management in India
Program Director: Prof. Ramanuj Majumdar
September 8-10, 2008
At IIMC Campus, Joka
Fee: INR 20,000/-

Objectives: The programme will provide a forum to discuss emerging challenges faced to manage any product and service in this turbulent Indian market condition.

It will explain key concepts like strategic brand management, consumer perception and product positioning, creative advertising and endorsement to influence product buying decision, innovative promotion decisions, Product Portfolio Analysis & Elimination Rules.

Another key objective of this MDP is to present a variety of evidences from different Products analysed by the Programme Director with respect to Indian Market.

For: The programme will be of interest to senior and middle level managers whose principal responsibilities lie in formulating product strategy / policy, managing company’s product portfolio and are involved in new product launch decisions.

Managers from service business, dealing mostly with intangible form of products, especially from sales and customer relationship area would also find the programme relevant.

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