To develop an understanding on how popular business data analytics tools and techniques can be used in understanding customers and managing customer relationships

How to optimize ROI to maximize customer value (ROR)

To understand popular data analytics tools and techniques such as OLAP, data mining

To be able to use business data analytics for reporting, decision-making, and strategic planning in managing customers

To get hands-on exposure on leading data mining software

For: Business decision makers, customer service & intelligence managers, CRM managers and consultants, business analysts, business intelligence/ data mining professionals working in industries such as banking, credit card businesses, financial services, insurance, telecommunications, hotels, airlines, IT enabled services, retailing, BPOs, and other industries.

Contents: Application of various analytics for customer acquisition, prospecting, targeting, value enhancement, providing proactive customer service and retention. How to use various analytics for customer acquisition campaigns, up selling, cross-selling, affinity identification, personalization, market basket analysis, churn management, developing scoring models, measuring customer and channel profitability. It also covers how to use analytics in decision-making; and design of experiments.

Mail your queries to
Prof. Shubhamoy Dey : shubhamoy@iimidr.ac.in
Prof. Prabin Panigrahi : prabin@iimidr.ac.in

For any additional information/enquiry, write to: -
Programmes Officer-MDP,
Indian Institute of Management Indore,
Pigdamber, Rau,
Indore - 453331.
Phone: +91-731-2399101-9, 5058367-72, 2399110 (D)
Fax: +91-731-2399115
E-mail: mdp@iimidr.ac.in
Website: www.iimidr.ac.in
Refer: CoolAvenues' MDP Alert

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