IIM Indore

Competitive Selling Skills
Program Director: Prof. Sabita Mahapatra
September 23-25, 2008 at IIM Indore
Fee: Rs. 15,000/- Per Participant (Residential)

Objectives: The course is designed for a wider coverage than mere conventional sales course. It will help delegates develop their existing skills and identify what customers and clients want from a supplier, rather than selling a series of product orientated features.
The program is designed keeping the role and function of sales people in mind across different product markets viz. product, service and concept selling. It is a skill-oriented program where participants will learn about various sales strategies and new and advance selling skills and techniques to achieve higher success for themselves and the organizations they are working for in order to become an proactive sales person.

For: Sales Officers / Sales Managers and Frontline Sales Staff who are directly involved in direct marketing and personal selling, product, service and concept selling, sales supervisors and sales trainers in different size of public and private organizations.

Contents: The brief content of the program include: -