To understand the strategic issues involved in services

To understand and analyze issues and tasks involved in marketing of services

To understand value creation and management system in a service organization

To Understand service quality, its measurement and management

To develop an understanding of brand building processes in services organization

For: Middle and senior level marketing executives both from public and private sector companies will find this program highly effective. However, service management being a source of competitive advantage in organizations, executives across areas are also welcome to attend the program. The program is very useful for executives involved in designing and marketing of services.

Contents: The program broadly covers the issues related with service strategies, marketing of services, the environmental influences specially competition, an appreciation for customer centric organization and issues involved in managing the same. It will also deal with other aspects like service quality, brand building, productivity, role of CRM in value added services marketing, organizational issues in services marketing and managing customer experiences.

Mail your queries to
Prof. Ashish Sadh : ashish@iimidr.ac.in
Prof. Rajeev Kumra : rajeevkumra@iimidr.ac.in

For any additional information/enquiry, write to: -
Programmes Officer - MDP,
Indian Institute of Management Indore,
Pigdamber, Rau,
Indore - 453331.
Phone: +91-731-2399101-9, 5058367-72, 2399110 (D)
Fax: +91-731-2399115
E-mail: mdp@iimidr.ac.in
Website: www.iimidr.ac.in
Refer: CoolAvenues' MDP Alert

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