Bluestone, jewellery e-tailer raises $ 10 M series B funding

CoolAvenues Newswire | March 20,2014 03:30 pm IST

Kalaari Capital along with the existing investors; Accel Partners and Saama Capital have invested $ 10 Million in the second round of funding..

Bluestone had raised $ 5 Million from Accel Partners, Saama Capital and K Ganesh in January 2012.
 

BlueStone, Bangalore based online jewellery store founded by Gaurav Singh and Kushwaha and Vidya Nataraj in 2011 will use the funds for expansion of its operation.
 

Bluestone has a large variety of jewellery including earrings, rings, pendants, bangles and bracelets. The company has introduced many unique propositions. They are moving from third-party sourcing of jewellery to starting manufacturing its own jewellery, has launched ‘Wedding Bespoke” service, which allows a customer to customise and design her own jewellery. A stylist from Bluestone will exclusively design the complete collection with inputs from the customer to match the wedding trousseau.
 

Vidya Nataraj and Gaurav Singh Kushwaha have retail experience. Vidya Nataraj was involved with growing the family business Landmark ltd which was acquired by TATA Trent and Kushwaha co-founded Chakpak, an online entertainment portal.

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