Germin8 has raised $ 3 Million from Kalaari Capital

CoolAvenues Newswire | April 02,2014 03:29 pm IST

Germin8, a big data analytics company has raised Series A funding of $ 3 Million from Kalaari Capital. The company will use the funds to expand marketing efforts in International markets.

The company will also ramp up its research and development team.


Germin8, a Mumbai based company started in 2012 by Raj and Ranjit Nair analyses data on the social networking sites to give inputs to companies on what their customers are saying on social network.
 

The company is already providing services to many companies including Cadbury, MTV, Godrej, Johnson and Johnson, Marico, ICICI etc and agencies like GroupM, isobar, Madison, Dentsu, perfect relations etc.
 

Germin8 has developed a proprietary tool, Explic8, a stakeholder insights and engagement platform that collects and analyses conversations in real time from public sources and private sources, and converts them into industry-specific actionable insights and leads.
 

Explic8 collects large volumes of unstructured conversations in real time from social and news sites using its own crawlers and third party APIs and generates actionable insights in real time. 

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