LimeRoad raises Series B funding of $ 15 Million from Tiger Global

CoolAvenues Newswire | May 07,2014 02:55 pm IST

LimeRoad a lifestyle e-commerce company has raised $ 15 Million from Tiger Global. The company had raised $ 5 Million from Matrix Partners and Lightspeed Venture partners in October 2012.

LimeRoad.com offers lifestyle products catering to women. The products include apparels, accessories, home furnishing and fashion jewellery. The portal claims to have more than 150,000 products and growing at 30-40% per month.


The company invites its users to create scrapbooks with personalised styles and curated collections. The company has created an android mobile app that is simple and addictive with style updates every 30 seconds. The app is light and hence works within the constraints of Indian bandwidth.
 

Started by Suchi Mukherjee along with Prashant Malik and Manish Saksena, LimeRoad allows the users to browse and connect with brands and retailers. The site has look and feel of a magazine where the users can actually flip the pages.

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