Vizury announces $16M Series C Funding led by Intel Capital, Ascent Capital

CoolAvenues Newswire | June 12,2014 03:32 pm IST

Bangalore-based digital CRM firm Vizury today announced a $16 million Series C funding round led by Intel Capital with participation from Ascent Capital and existing investors, Nokia Growth Partners and Inventus Capital Partners..

This brings the total funds raised by Vizury to $27 million; Ojas Ventures had participated in the two earlier rounds.


Chetan Kulkarni, co-founder and CEO said “The funds will be used to drive product innovation on our mobile and cross-channel propositions and to scale operations in existing markets, especially in China, Japan, LATAM, Middle East and Korea. We are also evaluating our options of entering the US market.”
 

Vizury, last year, launched a comprehensive mobile advertising retargeting product, MobiConvert, which includes mobile web and app retargeting on both iOS and Android devices and powerful conversion features like app deep linking and click-to-call.
 

The entire product suite across mobile and desktop is powered by Vizury’s big data platform which processes over 30 terabytes of data daily, including purchase intent data of nearly 500 million users and tens of billion dollars of retail transaction data. Meaningful insights derived from this data is used by Vizury’s proprietary bidding and recommendation algorithms to process over 5 billion daily bid requests to precisely target and engage users with highly personalized 1:1 messages.
 

Vizury was among the first multi-national ad-tech companies to enter China in 2009 where it now has strong advertiser relationships and a high caliber local team.
 

With a 400% CAGR, Vizury is one of the fastest growing tech companies in Asia. A revenue retention rate upwards of 190% demonstrates the consistent business value it delivers to clients.

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