Pushyamitra Joshi is presently enrolled as a research scholar in Amity School of Rural Management, Amity University. He is a member of advisory and academic council at Institute of Management & Development action (IMD), Indore. Prior to IMD; Pushyamitra has 5 years of extensive work experience in marketing, sales, events and education domain. He has worked with companies like ICICI Lombard, HDFC standard Life Insurance and ICICI Bank. His varied areas of interest are Rural marketing, Jugaad Management, Events, Branding, Consumer Behaviour and Indian Ethos.