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   SYMBIOSIS CENTRE FOR DISTANCE LEARNING (SCDL)   

Customer Relationship Management Programme (CRM)
6-Months Distance Learning Certificate Programme

About SCDL

SCDL was born in 1994 as a "Correspondence Section" of Symbiosis Institute of Management Studies (SIMS) for Defence Personnel and their dependents. In the year 2001, SCDL was established as a separate institute offering courses through the medium of distance education, providing an opportunity to thousands of students to enhance their careers and lives. SCDL diplomas are widely recognized and accepted by the industry and in fact, SCDL has become the 'preferred education provider' for several top companies nationwide such as IBM, Cognizant, Wipro Spectramind, Sahara Group, Reliance Infostreams, CSC India, etc.

The Programme

Customer Relationship Management (CRM) is a strategy used to learn more about customers' needs and behavior in order to develop stronger relationships with them. After all, good customer relationships are the heart of business success. CRM is a process that will help bring together varied information about customers, sales, marketing effectiveness, responsiveness and market trends.

The idea of CRM is to help businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. If it works as hoped, a business can: -

  • provide better customer service

  • make call centers more efficient

  • cross sell products more effectively

  • help sales staff close deals faster

  • simplify marketing and sales processes discover new customers

  • increase customer revenues

This certificate course aims at achieving sustainable competitive advantage through Customer Relationship Management.

Course Content

  • Concept of CRM

  • Importance and purpose of CRM

  • Customer Satisfaction, Loyalty & Value

  • Customer Retention & Relationships

  • CRM Implementation

  • Data Base Management

  • Marketing Management

For Prospectus and Application Form, write to ccrm@scdl.net

Contact

Symbiosis Centre for Distance Learning (SCDL),
1st Floor, New Management Building, Atur Centre,
1068, Gokhle Cross Road, Model Colony,
Pune - 411 016, Maharashtra.
Phone: 91-020-25674061
Fax: 91-020-25651245
E-mail: corporatecell@scdl.net
Website: www.scdl.net


Refer: CoolAvenues' Admiss Alert