IIM Calcutta celebrates Joy of Giving Week - Festival of Philanthropy

 | October 03,2012 05:50 pm IST

The festival of philanthropy is back at IIM Calcutta bigger and better this time. The week-long event takes inspiration from various Giving festivals held across the world and was officially launched in India in 2009 by several NGOs.

Branded as Joy of Giving Week by the advertising agency, EuroRSCG, the week includes 2ndof October, Gandhi Jayanti. Over a short period of time, it has grown to become a significant event that witnesses large-scale involvement from schools, universities and large corporates, besides NGOs.


At IIM Calcutta, the event is being organised by the NGO Consulting club on Campus- Initiative for Community Action (INCA), which is a student run body working on live consulting projects for national and international NGOs to help improve processes including operations, financing, marketing, social media usage etc.

INCA has recently taken initiative to involve the entire campus at a greater level into community action and has been organizing various events and competitions for the same.

Over the past years, INCA brought the Joy Of Giving Week (JGW) on Campus by involving the student community and setting up the JGW Boxes in the hostels, academic blocks and faculty & staff residences for collection of old books, clothes etc. A Blood donation camp was organised in 2011, which saw participation from over 100 students, faculty and staff.

This year, the event kick-starts on the 2nd October and will see a host of activities till 8th October. INCA has joined hands with three NGOs- CRY, Goonj and Akshaya Patra for the event. In a bid to maximize participation from the student community, various clubs and student-run societies on campus have been collaborating with the organizing committee.

In line with the core value of the event, Joy Of Giving Boxes have been placed in each wing of each hostel as well as in the faculty and staff residences. A wing-volunteer will oversee the donation drive for each wing. The contributions from the drive will be earmarked for each NGO based on requirements.

The week starts with Armathon- a campus run organised in collaboration with the adventure club- Armageddon. The event will see three teams; each comprising a mix of students (including international exchange students), faculty and staff taking part in a mini-marathon around the campus. Each team will represent one participating NGO and run with the spirit of Get, Set, Give! to try and help spread awareness about the event as well as the NGOs.

In partnership with a large Hospital in Kolkata, a blood donation camp will also be set-up. Alongside the camp, an eye-donation pledging drive will also take place, which is intended to raise awareness about the cause.

Another highlight of the week will be Shadow a CEO, organised in partnership with social service clubs of other IIMs and XLRI. Students can bid to spend an entire day with prominent CEOs of corporate houses such as Unilever, Infosys, Genpact, KKR, Teach for India. The proceeds of the auction will be directed towards charity.

Lakeside Lens Lovers (LLL)- The Photography club of IIM Calcutta, has taken the onus to promote Click RightsIchha Campaign of CRY amongst the student community at the national level. Members of the club have organised a photography contest to encourage students to raise awareness about the Educate Girl Child cause promoted by CRY. Winning photographs of the contest will feature on the CRY Website.

The week will culminate with a grand Thank-You Dinner, which will be held on the campus grounds. The entire campus community will come together to organize an evening for the support staff including the mess workers, security guards, hostel employees and the housekeeping personnel; as a mark of gratitude towards their contribution to the smooth functioning of the large campus.


The week is expected to not only raise funds in cash and kind, but also awareness about various causes and instill a sense of giving back to the society amongst the future managers of the nation.