IMI New Delhi celebrates successful launch of T-Junction- Book on Social Entrepreneurship

 | October 14,2011 11:03 am IST

International Management Institute – Delhi (IMI), hosted a panel discussion with social innovators on October 10, 2011. The event was to mark the successful launch of a book – ‘T Junction’ on Social Entrepreneurship by Ms Poonam Srivastava in which she talks about 22 inspiring life stories of people who have contributed to the society endlessly bringing about meaningful change in local communities in specific and the society as a whole in general by engaging them in various ways.

The focus of this event primarily was to delve deeper into answering the challenge of addressing social change. Each one of us as part of the responsible youth brigade have a role in planning the golden future of India and T-Junction is another addition to this noble cause.

The session was in the form of a panel discussion with four eminent panellists – Mrs. Reva Nayyar, Mr Rahul Nainwal, Mr Vijay Pratap Singh Aditya and Dr. Jitender Agarwal, all of whom have carved a niche as social innovators coming up with different yet equally brilliant ideas.

The entire IMI community, ranging from highly renowned faculty members and the future managers, assembled in the auditorium to be a part of the discussion surrounding Social Entrepreneurship at large. With such elite panellists around, the crowd got excited about the discussions ahead.

Ms. Poonam Srivastava while stating the agenda of the day posed two important questions. The first acknowledged the social intent of the youth today and their dilemma in accomplishing these goals. The second one dealt with managing the balance between comforts and desire to make a difference in society i.e. how to give back to society?

Mrs Reva Nayyar took over the discussion forward with stressing upon the need for people with ideas, and not just monetary help to contribute to social work. She exposed the audience to a completely different kind of a challenge – people who want to contribute, but do not have the resources. She highlighted, ‘It’s not my work, it’s the work that comes along’. Her organization backs up people financially who are willing to make a change in the society with their own ideas. So far, she and her organization have helped educating around 6000 under-privileged children.

Mr. Vijay Pratap Singh Aditya was next in enlightening the students. He talked about the potential of IT, his company ‘EkGaon Technology’ and how he started with it in 2002. His reason behind starting this company lay in the fact that IT could be used to improve the quality of life in villages.


His company mainly deals with formal agricultural advisory by making it accessible through mobile phones and audio services to people who are illiterate. The aim of this is to educate the farmers and also help them in increasing productivity and thereby increasing their income.

Mr. Rahul Nainwal was one speaker with whom the students could easily identify with. The manner of his speech took the discussion to a whole new level. He is an IRMA graduate who claims that his journey has been average. In college he had an epiphany that life was too short and that after death money would just stay in the bank. He wasn’t satisfied with his job at a FMCG major pushing butter and ice-cream. So he left his mundane job and found social work exciting and fun and started his organization at the beginning of the decade. Making skilled people volunteer for social work is a challenge but one has to keep trying. He had an interesting life philosophy “JUMP and the net will appear”.

Dr. Jitender Agarwal’s story is inspirational and heart touching to say the least. He emphasized the fact that many a times in life we are not faced with choices but compulsive turnings. Groping in the darkness he met a lot of differently abled people especially in the rural areas. He highlighted the fact that a lot of organizations do training programs for such people but no one is ready to carry the mantle forward. In pursuit of this objective he got in touch with a lot of corporates, NGO’s and volunteers to provide such people with employment and out of this initiative “Sarthak” was born.


Today his organisation has been able to place 600 differently abled people in diverse sectors.
At the end of all this, the floor was open for discussions. Topics relating girl child education, social entrepreneurship, CSR initiatives, and infrastructure were brought into picture by the students of International Management Institute. The speakers clarified the scope of social entrepreneurship by saying that it uses the same principles of business, but to solve social problems. Also, CSR is a buzzword which is an indicator that one might also go up the corporate ladder after all making money is not a sin.

The session proved to be a guiding light for the students and will definitely help them decide how to move forward when life makes them stand on T-Junction of Social vs Personal choices. In present perspective being socially responsible and sensitive is of immense importance. But the uncertainty of the proper means of attaining this goal makes it a challenging task.

In the end, students were left with a thought provoking question by the anchor and the author of T-Junction – Ms. Poonam Srivastava, ‘If you have two applicants with equal capabilities, with one being differently abled, who would you offer employment?’ If you can answer this, you can solve the problem at hand.