IIM Lucknow | MDP on Marketing of Tourism

The economic significance of tourism has been accepted with reverence across the globe. Moreover, there is an additional advantage with tourism as an industry. Firstly it is perhaps the most environment friendly and eco-friendly industry. Secondly and strategically very important, is the fact that, this industry does not have any threat of patents, or intellectual property rights.



You will enhance your ability to:

  • Understand Tourism Marketing Process
  • Motivate and Manage your team to understand the same
  • Brief your Ad Agency better in terms of communication objectives of your brand
  • Formulate more relevant and accurate strategies and policies
  • Apply the tools and techniques even in related industries



This programme will be of great interest to you if you are in the tourism or related industry. This programme can be of benefit to those who are into either dealing with tourists or tourism policy making. Besides this all those who intend to shift to tourism industry or are presently consulting organizations in this area will find this programme beneficial.



  • Tourism Market Environment
  • Tourism Consumer Behavior
  • Paradigms in Tourist Market Segmentation
  • Destination Branding and Differentiation strategies to achieve target audience
  • favorability
  • Service Marketing Issues in Tourism
  • Tourism Promotional Mix – An IMC Approach
  • Information and Communication Technology interventions in Tourism Marketing.



The programme will be held in the Institute at Manthan— the Management Development Center.


Rs. 30,000/- per participant (residential).


Prgramme Director
Prof. Devashish Das Gupta


Indian Institute of Management
Prabandh Nagar, Off Sitapur Road
Lucknow 226 013
Phones: (0522)-2736282, 2736284 or 2736285
Fax: (0522) 2734026/25
E-mail: mdpoffice@iiml.ac.in; or mdp@iiml.ac.in;
Webpage: www.iiml.ac.in/executive_education.html