Introduction

MICA is an academic institution that has been set up to develop professional communication skills in India. The institute primarily aims at imparting relevant education to young men and women with a view to provide them with the expertise to become effective communications professionals. The institute also aims to conduct research in communication as applied to the needs of the communications industry. Through such research, the intent is to create and share new knowledge in this fast growing and increasingly important field.

Unlike other communications schools, MICA makes certain that its students are given a very high level of exposure to modern business techniques and management processes. This provides developing the mental discipline of blending conceptual ideas with crafting strategy for business results.

Courses Offered

1. Post Graduate Programme in Communications Management (PGPCM)

The Post-Graduate Programme in Communications Management (PGPCM) is the flagship programme of MICA. It is a two-year residential programme that is recognised by the industry as a breakthrough in the study of integrated marketing communications management in India. The advanced training in theory and practice of strategic communications is designed to ensure that students are equipped with the knowledge, professional skills and creative flair necessary to master the art and science of brand building communications management.

Moreover, the comprehensive curriculum of the PGPCM is constantly updated, on a proactive basis, to meet the fast changing needs of the communications management industry in India.

Eligibility
A three-year Bachelor’s degree (as in the 10+2+3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities. Candidates appearing for the final examination of their Bachelor's degree (or equivalent) can also apply.

Candidates residing outside India will be short listed based on their GMAT score. The minimum required GMAT score is 600. Students offering GMAT scores do not require to appear for CAT. The programme will not admit more than 10 students based on GMAT scores.

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